An exploration of values and behaviours through the creation of fictitious country identities

Raise the flag, sing the National Anthem and create your country's costume before the next revolution! A distinctive message, culture and identity are vital to any business. This not only provides a unique brand for the company but also acts to bring its people together with a shared spirit and identity. The same goes for nations. Brand National is a creative and fun teambuilding exercise that explores the issues of brand and identity by challenging delegates to create a national brand identity from scratch. The event ends with a high-energy Eurovision-style show where each nation launches its new identity in a choreographed extravaganza with flags, song, dance and national costume. Without doubt a great way to explore the importance of a brand and how its influence extends far beyond the company logo to the behaviour of each and every member of the organisation.

• Key Business Benefits
• Brand Awareness
• Corporate Responsibility
• Customer Service
• Energising a Conference
• Fun & Motivation
• Strategy Communication
• Stimulating Creativity
• Team Dynamics
• Visualising the Future